Adwords have just released Enhanced Campaigns, a powerful new marketing tool for our multi-device world. It will allow us to manage bids across devices, locations and time of day, all from a single campaign.
We can now show the right ad and extension such as sitelinks and click-to-call numbers depending on the device and time of day that the ad is being shown.
There is also advanced reporting features to now measure the full value of your new multi-device marketing.
For more information visit Adwords Enhanced Campaigns Website.