SEM (Search Engine Marketing)
Search Engine Marketing with Google Adwords reaches millions of people worldwide every month and the Google network is active on over 80% of websites worldwide. With 1 Adwords media buy, you can single-handedly accomplish what used to take a whole team of media planners and you can even target websites and search results, making your ads highly personalised, responsive and affordable.
Adwords ads can appear virtually anywhere online worldwide, yet remain targeted and relevant. And because we help to measure performance and edit
Adwords campaigns to optimise results, our customers can enjoy unprecedented levels of control over their advertising spend and reach. Not
only can we specify where and when to advertise but also provide budget recommendations, discuss how much per lead and identify appropriate
Benefits of Search Engine Marketing -
- Immediate search engine presence
- Get return on investment (ROI) sooner from your website
- 89% of traffic generated by search ads IS NOT replaced by organic clicks when ads are paused
- Budget is set by you and can be changed on-the-fly
- Businesses make on average $2 in revenue for every $1 in Adwords spend
- Average click-through rate for ads in the first position is 7.94%
- Target locations, languages, demographics, time of day users, computer types or mobile devices
- Test effectiveness of sales messages, call to action phrases or landing page design quickly
- Gather instant statistics on customer retention and conversions
- Regulate traffic volume and campaign spend
- Saturate your target market while demand is high for your product or service
We have the experience, qualifications and expertise to setup and maintain your Adwords Account. Our dedicated Adwords Managers are available to discuss strategies and opportunities to help future-proof your business and keep you up-to-date with the latest advancements in Adwords PPC (pay-per-click) technology.
View the Google Disclosure Notice for Adwords.
Before setting up Google Adwords we recommend doing a Keyword Research Analysis to find the best Keywords and Phrases to use in your PPC campaign.
Adwords Campaign Setup
We provide a Google Adwords Campaign setup for your online business and a monitoring service to get your campaign into full swing.
There are two different ways to advertise with Adwords and we provide Campaign setup options for both -
- Search Setup - Ads designed for Google Search only
- Search + Display Setup - Ads designed for both Google Search and Google Display (Image Banner Ads displayed on relevant Websites)
For Resellers, the Adwords account access information will be available within your Resellers Account and you will also receive a Word Document version for re-branding.
|Search Setup $495||Search + Display Setup $825|
|Initiate Google payments to be charged directly to client credit card monthly in arrears|
|Grant us administration access to your account (can be removed by you anytime)|
|Keyword analysis to choose most relevant phrases to target|
|Add phone number and Google my Business Account (if already verified and linked to same Google Account)|
|Link Google Analytics* (if activated on your website already)|
|Identify website goals to track as conversions and measure goal value (like signups, purchases, orders, form submissions, sales funnel success)|
|Create up to 4 custom Search Ad groups within campaign|
Write targeted ads that are relevant and engaging
Submit ads to client for approval
|Enable ads and review ad approvals|
|Setup Display network campaign to targeted media locations|
|Design 1 custom Display Ad group within campaign|
|Creation of Display Ad in 2 x image size formats for skyscraper and leaderboard shapes|
|Start Adwords||Start Adwords|
**Invoiced upfront. Google Analytics can also be installed on your site, giving you full access to all your website conversion reports and goal setting analytics for only AUD$220.
Adwords Analysis & Reporting
Our Adwords Analysis and Reporting provides a weekly report to show you how your Google Adwords campaign is performing and evaluate your ROI (return on investment) of Ad costs compared to goal conversions. We also provide Ad Group click-through rates, impressions, average cost per click, goal conversions made through your website and identify the best performing ads.
Importantly, we track how effective keywords and Ad Groups are, and work to improve click-through rates, Ad position and Quality Score to make every click count and convert. Pay-per-click is an ongoing optimisation process to continually reduce costs, increase your ROI and keep you a step ahead of the competition.
Having the best landing pages and sales funnels within your website is also an important aspect of Quality Score and Conversions that requires analysis, testing and improving and we can provide additional consulting and implentation on this for you (additional service at hourly rate).
NOTE: Ad Spend is an additional cost to reporting. It can be updated at any time and is worked out on a daily basis. Advertising rates start from as little as $1/day and can be experimented with and adjusted on-the-fly. We will help you work out an initial budget to get you started and identify options for improving ad position and conversions as we go.
You will be supplied with a PDF Report to view your weekly Adwords Campaign information.
For Resellers, these reports are all available within your Resellers Account and you will also receive an Excel version for re-branding.
|Search Reports $55/week||Search + Display Reports $70/week|
|Weekly report on Adwords performance|
|Monitor keyword performance and add keywords that have greater conversion rates|
|Report Ad group click-through rates|
|Report Ad group impressions|
|Report Average cost-per-click for ads|
|Report Goal conversions|
|Report Goal conversion value|
|Report Total campaign spend|
Report Display Ad click-through rates
|Report Display Ad impressions|
|Report Display Ad cost-per-click|
|Report Display Ad goal conversions|
|Start Reporting||Start Reporting|
*Invoiced monthly in advance. Prices indicated are a guide and may change depending on the website size, industry competitiveness and preferred time-frame for SEM campaigns to be implemented.
What will my Adwords Report look like?
Below is an example Adwords Weekly Report which shows the Ad group click-through rates, impressions, average cost-per-click, goal conversion and conversion percentage. This will also be available for Display AdsAdwords Weekly Download PDF