Website Analysis Training
Analysing a Website from an Organic SEO standpoint is an important aspect of site redesign or from-scratch implementation. There are a huge range of programming, seo and popularity issues that need to be addressed one-by-one to ensure that the site is technically sound from the ground up. This helps you further leverage any off-page marketing you are engaging in by providing a site that gives great quality scores in Adwords and is search engine preferred.
Components that are vital for improving the searchability, quality and site performance are:
- Overall technical quality
- Search engine optimization (SEO)
- Popularity in terms of the number of high quality links the site has
In search engine optimisation, all these topics play an important role. There are a range of evaluation tools that can be used for a Website Analysis but learning how to spot the issues yourself is an important skill that all Web Design Professionals should be able to read on-the-spot when dealing with new and existing clients.
Learn how to spot the strengths and weaknesses of a website and how to make a score card of quick wins that can be supplied to your client.
| Website Analysis Training
Elements that can be discussed as part of your training package |
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| Spread of information and depth of folders, page depth of the website | 
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| Relationship between code composition and text |
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| Pages containing unique content |
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| Application of DocType declaration and consistent use of character set |
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| Uniform use of language settings |
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| Internal link between intensity and structure |
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| Avoiding the use of deprecated elements, cookies and conditional comments |
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| Avoiding use of file extensions in URLs and using friendly absolute URLs for pages and images |
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| Prevention of dead links and 4xx errors |
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| JavaScript in external files |
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| Avoiding use of frames, iframes and excessive use of FLASH |
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| Moderate use of email addresses |
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| Avoiding META refresh and redirects |
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| Files for search engine robots |
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| Pages containing unique META descriptions and correct text length |
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| Pages containing existing META keywords plus correct number and length |
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| Avoiding inline style for design and use of stylesheets, avoiding style blocks |
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| Avoiding too many or external illustrations |
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| Pages containing unique titles and correct number of words and length in titles |
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| Use of headings and subheadings and application of hierarchy between headings |
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| Texts divided into paragraphs and sufficient text on pages |
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| Application of tooltips and alternative text for illustrations and links and anchor text in links |
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| Search Engine Optimisation score |
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| Title of page, META description and keywords |
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| Headings (H1) and subheadings (H2, 3, 4, 5, 6) |
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| Content keywords and avoiding keyword spamming |
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| Bold words and words in lists |
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| Popularity in Google, Bing and Yahoo! Australia and directories |
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Online Training or Consulting $198/hour
1-9 participants can be booked in for Online Training or Consulting via a Google+ Hangout. We can also provide these services using Adobe Connect, Skype or simply by Phone.
With Google+ Hangouts on Air we can also broadcast a Hangout while it is running and a live player version of the hangout will be posted to your Google+ Homepage, providing you with a recorded version of the Hangout for future reference.
Face-to-face Training $198/hour + travel & preparation time
1-10 participants can be booked in for training from 1hour+.
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