SEM Adwords Training
Adwords is a huge Online Marketplace that is constantly changing. Understanding it's nuances and how to get the most out of Adwords, without having any prior experience is difficult and time-consuming.
We are Company Qualified and have the experience, qualifications and expertise to teach you how to maintain your Adwords Campaign.
Our Adwords training is designed to take the guess work out of setting up your Account and maintaining it. Learn how to split test your Ads, working out which ads are more successful and how to diagnose poorly performing keywords. Target locations, languages, demographics, time of day users, computer types or mobile devices and then check your success using Google Analytics.
| Adwords Setup Training
Elements that can be discussed as part of your training package |
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| Register Google account | 
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| Create Adwords account |
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| Initiate Google payments to be charged directly to client credit card monthly in arrears |
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| Grant us administration access to your account (can be removed by you anytime) |
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| Keyword analysis to choose most relevant phrases to target |
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| Add phone number, Places Account, Google Merchant Centre or Google+ extensions (if required) |
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| Link Google Analytics* (if activated on your website already) |
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| Identify website goals to track as conversions and measure goal value (like signups, purchases, orders, form submissions, sales funnel success) |
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| Create up to 5 custom Search Ad groups within campaign |
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Write targeted ads that are relevant and engaging |
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Submit ads to client for approval |
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| Enable ads and review ad approvals |
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| Setup Display network campaign to targeted media locations |
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| Design 1 custom Display Ad group within campaign |
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| Creation of Display Ad in 2 x size formats for skyscraper and leaderboard shapes |
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| Weekly report on Adwords performance | 
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| Monitor keyword performance and add keywords that have greater conversion rates |
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| Ad group click-through rates |
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| Ad group impressions |
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| Average cost-per-click for ads |
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| Goal conversions |
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| Goal conversion value |
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| Best performing ad |
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| Total campaign spend |
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Display Ad click-through rates |
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| Display Ad impressions |
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| Display Ad cost-per-click |
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| Dispal Ad goal conversions |
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| Monitor Display Ad media locations and add websites that have greater conversion rates |
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Online Training or Consulting $198/hour
1-9 participants can be booked in for Online Training or Consulting via a Google+ Hangout. We can also provide these services using Adobe Connect, Skype or simply by Phone.
With Google+ Hangouts on Air we can also broadcast a Hangout while it is running and a live player version of the hangout will be posted to your Google+ Homepage, providing you with a recorded version of the Hangout for future reference.
Face-to-face Training $198/hour + travel & preparation time
1-10 participants can be booked in for training from 1hour+.
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