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SEM Adwords Training

Adwords is a huge Online Marketplace that is constantly changing. Understanding it's nuances and how to get the most out of Adwords, without having any prior experience is difficult and time-consuming.

We are Company Qualified and have the experience, qualifications and expertise to teach you how to maintain your Adwords Campaign.

Our Adwords training is designed to take the guess work out of setting up your Account and maintaining it. Learn how to split test your Ads, working out which ads are more successful and how to diagnose poorly performing keywords. Target locations, languages, demographics, time of day users, computer types or mobile devices and then check your success using Google Analytics.

  Adwords Setup Training

Elements that can be discussed as part of your training package

Register Google account register google account
Create Adwords account create adwords account
Initiate Google payments to be charged directly to client credit card monthly in arrears initiate google payments to be charged directly to client credit card monthly in arrears
Grant us administration access to your account (can be removed by you anytime) grant us administration access to your account
Keyword analysis to choose most relevant phrases to target keyword analysis to choose most relevant phrases to target
Add phone number, Places Account, Google Merchant Centre or Google+ extensions (if required) add phone number places account google merchant centre or google plus extensions
Link Google Analytics* (if activated on your website already) link google analytics
Identify website goals to track as conversions and measure goal value (like signups, purchases, orders, form submissions, sales funnel success) identify website goals to track as conversions and measure goal value
Create up to 5 custom Search Ad groups within campaign create up to 5 custom search ad groups within campaign

Write targeted ads that are relevant and engaging

write targeted ads that are relevant and engaging

Submit ads to client for approval

submit ads to client for approval
Enable ads and review ad approvals enable ads and review ad approvals
Setup Display network campaign to targeted media locations setup display network campaign to tageted media locations
Design 1 custom Display Ad group within campaign design 1 custom display ad group within campaign
Creation of Display Ad in 2 x size formats for skyscraper and leaderboard shapes creation of display ad in 2 size formats for skyscraper and leaderboard shapes
Weekly report on Adwords performance weekly report on adwords performance
Monitor keyword performance and add keywords that have greater conversion rates monitor keyword performance and add keywords that have greater conversion rates
Ad group click-through rates ad group click through rates
Ad group impressions ad group impressions
Average cost-per-click for ads average cost per click for ads
Goal conversions goal conversions
Goal conversion value goal conversion value
Best performing ad best performing ad
Total campaign spend total campaign spend

Display Ad click-through rates

display ad click through rates
Display Ad impressions display ad impressions
Display Ad cost-per-click display ad cost per click
Dispal Ad goal conversions display ad goal conversions
Monitor Display Ad media locations and add websites that have greater conversion rates monitor display ad media locations and add sites that have greater conversion rates


Online Training or Consulting $198/hour

1-9 participants can be booked in for Online Training or Consulting via a Google+ Hangout. We can also provide these services using Adobe Connect, Skype or simply by Phone.

With Google+  Hangouts on Air we can also broadcast a Hangout while it is running and a live player version of the hangout will be posted to your Google+ Homepage, providing you with a recorded version of the Hangout for future reference.

Face-to-face Training $198/hour + travel & preparation time

1-10 participants can be booked in for training from 1hour+.

Book SEM Adwords Training Now
 
*Invoiced upfront.


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