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What is Universal Analytics

Katherine Anderson - Thursday, September 05, 2013 | Comments (0)

Google Analytics is moving to a new home called 'Universal Analytics' (UA). Universal Analytics is an innovation in processing and will provide better data collection and the ability to analyse site statistics in greater detail. There is also the ability to customise dimensions and metrics using more simplified configuration options for organic search sources, timeout handling plus referral and search term exclusions. Read More...