Ever wondered what the difference was between Algorithm Updates and Data Refreshes, whether Panda and Penguin were simply money making scams and if you are heading in the right direction with SEO?
Matt Cutts once again debunks the theory's that seem to quickly circulate across the SEO industry, warning that we really should be looking at making customers happy, instilling trust in our services and building loyal customers as the main goal behind our online marketing targets.
As an SEO company, our goal is to look at the big picture with strong branding, marketing intent and compelling user experience. This needs to be integrated from the core of your site architecture, ensuring each page of your site is correctly targeted to a relevant phrase so that customers get exactly what they are looking for when they visit your pages. We strive to create more technically and SEO sound sites so that any external marketing that is used, is linked back to a site that is connected, focused and converts well.