"50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly" (Google, "What users want most from mobile sites today").
There is nothing more frustrating as a user then to view a mobile site that has 404 errors, homepage redirects or infinite looped pages. It is really important to facilitate a great user experience on mobile sites to ensure that you can convert and retain customers.
Firstly, use Google Analytics to identify any problems in mobile traffic, usage, return visits, average bounce rates, slow page speed, poor usability and customer flow and then try to address these site issues as soon as you can.
Websites are always a 'work in progress' but identifying the issues is important so you can start fixing the problems. It is vital to have a great website foundation to build and create your content on.
Talk to us about your Mobile User Experience and we an provide a site audit to help you identify problems and provide solutions.